Checklist – Real Estate Photos

Professional real estate photos are one of the most important factors for a successful sale. They often determine how many potential buyers the listing attracts – and whether people feel immediately drawn to it. To ensure your property looks its very best in photos and videos, the right preparation is key.

Below we guide you step by step on how to make your property photo-ready – from cleanliness and planning to the final details.

Why Preparation Matters

In everyday life, small things like a speck of dust here or a cable there may go unnoticed. In photos, however, even the tiniest imperfections stand out immediately. They distract and diminish the overall impression. Good preparation helps showcase your property and ensures that:

Your home looks bright, welcoming, and well cared for
Potential buyers can instantly imagine themselves living there
The photographer can make full use of their skills

Depersonalize and Simplify

Remove family photos, personal keepsakes, and collections.
Keep the furnishings neutral and understated – the simpler, the easier it is for potential buyers to envision their own ideas.
Minimize decoration and instead opt for a few well-placed accents (e.g., a vase with fresh flowers).

Cleanliness and Order

Carry out a thorough cleaning (including floors, windows, kitchen, and bathroom).
Put away unnecessary items: clothing, shoes, cables, toys, tools.
Pay attention to the outdoor areas as well: mow the lawn, remove leaves, tidy up the balcony/terrace.
It’s best to work with a checklist, room by room – so you don’t forget anything.

Final Touches on Photo Day

Switch on all the lights to create a warm, inviting atmosphere.
Open curtains to let in as much natural daylight as possible.
Check for fingerprints on glass and shiny surfaces and remove them if necessary.
Arrange furniture and accessories so the space feels open and spacious.

Extra Tip: Light Home Staging

With just a few small adjustments, you can significantly enhance the impact of your property:

Neatly arrange cushions and throws
Use smooth, freshly made bed linens
Place a bowl of fruit or a bouquet of flowers on the dining table
Hang up fresh towels in the bathroom

Printable Checklist

Download the checklist to print out and check off.

Download

Showcasing Your Property at Its Best

Together with our professional photographers, we create high-quality images of your home and an interactive 3D tour.
This service is complimentary when you sell with us.

Your Contact

Stephanie Komminoth
Real Estate Agent

✆ +41 77 423 83 88
✉ steffi@boutiquehomes.ch